BLEU BLANC BRAILLE

The Challenge:

Honoring Louis Braille's 200th anniversary, father of the only universal language

Raising massive awareness for the Fédération des Aveugles de France

The Impact:

A global media coverage resonating on an international stage

Multiple industry awards

A world first intervention: flocking the names on the jerseys of the French National Team using the Braille alphabet

A historic edition ofL'ÉQUIPE with its front page printed entirely in Braille