Un regard international

SEE

France is one of the world's most recognized nations
The challenge was not simply to promote Francebut to reveal its richness, diversity and emotional connection that brings the world to have an emotional link to the country.

CONNECT

The Service d'Information du Gouvernement, international personalities, French citizens from all brackgrounds and professions to create a collective dialogue delivering multiple perspectives of a shared identity and image

BUILD

A cinematic narrative giving voice to those who experience France from different agnles.
An emotional and contemporary portrait designed to reflect the values, the culture and the Art de Vivre that continue to shaper France's international appeal.

IMPACT

A more human and inclusive representation of France.
A narrative capable of resonating beyond borders while reinforcing the country's cultural influence and attractiveness.