FRANCE.FR
The Challenge:
Accompanying the launch of the France.fr portal for the Service d'Information du Gouvernement
The Impact:
An emotional dialogue captivating the imagination and the passion that drives people to love France in their own way
The Vision:
A cinematic narrative giving voice to international celebrities and French citizens from all backgrounds and professions
A cross cultural insight on what France is from multiple perspectives
An elegant film in adequation with the values of the French Art de Vivre